EMAIL PITCH IDEA 1
Subject: Caliber/Glossboss
Mark,
Was referred by Robert Gonzales (manager at Caliber in Glendale)
We have a system that produces annuity streams of income,
I have some interesting materials to share.
Are you against a 5 minute chat?
Javier Virgen
Founder, Glossboss
EMAIL PITCH IDEA 2
Mr. Mark Sanders President & Chief Executive Officer Caliber Collision 2941 Lake Vista Drive Lewisville, TX 75067
Re: Revolutionary Revenue Opportunity
Dear Mr. Sanders: I am writing to respectfully request that you connect me with the appropriate member of your team to discuss a revolutionary, proven, additive revenue model for your company. Our proprietary system is call GlossBoss. These are the key points we want to share with Caliber about the GlossBoss system:
The revenue generating feature of the GlossBoss system has been proven, as shown by the attached list of testimonials
The GlossBoss system is completely complementary to, independent of, and in addition to, insurance-related revenue
The GlossBoss system, unlike insurance-related business, produces annuity streams of income
The GlossBoss system will enhance customer loyalty and brand equity, contributing to Caliber’s core business
The GlossBoss system will create valuable, sustainable competitive differentiation
We are eager to prove the each of our claims, with a no-risk pilot program that will be conducted entirely at our expense, without impacting your core business, in any way Please give us the opportunity to show you how we can work together, to capture this exciting, win-win opportunity.
Best wishes, Javier Virgin, CEO GlossBoss
PITCH IDEA 3
In the past you haven’t done direct to consumers for good reason because there is a little bit of money that’s outside of your core business you guys know what you’re doing in Collision you make all the money in Collision, why screw around with specialty detailing.
I think I can show you this is the first time where it’s worth jumping into the channel because it benefits the consumer as you know paint technology has shifted drastically it’s no longer thick and durable it’s thin and waterbased and it’s super hard to maintain the showroom shine
The customer gets into a small fender bender you paint the front fender and the door to blend but now the rest of the car doesn’t match those pieces that you just painted, even worse cars have been delivered to customers with no paint protection customer has no idea how to maintain paint so three months later that day one gloss is gone.
The customer is not happy with the repair experience this can easily be prevented
so right now there’s a chance to take a steak on the consumer side not against but to use your brand to supplement with car manufacturers that are reducing paint quality now you can win the consumers
Over your competition,
it’s hard to win the consumer's love when you’re just repairing cars you’re an insurance service every single company that’s interfacing with business to business to consumer is looking for ways to brand down with the consumer this is a real opportunity in time to brand with the consumers.
PITCH IDEA 4
What if you could help your customers take the first and the SECOND steps towards restoring the Rhythm of their Lives?
If you could add revenue, using your existing customer base, by offering your customers an incremental, annual service that beautifies the long lasting look of their car after a collision repair, would you be interested in doing it?
I can show you that right now is the best time to jump into an incremental channel offering, Gloss Boss finishing, because it benefits the customer, bonds their loyalty to you, and brings you additional profit.
As you know, paint technology has shifted drastically...it’s no longer thick and durable, instead it’s thin and waterbased and it is super hard to maintain the original showroom shine
The customer gets into a small fender bender, you paint the front fender and the door to blend, but now the rest of the car doesn’t match those pieces that you just painted. Even worse, cars have been delivered to customers with no paint protection, and the customer has no idea how to maintain the paint finish, so three months later that day-one gloss is gone. As a result, the customer is not happy with the repair experience. This can easily be prevented!!
When you’re only repairing cars, you are performing an insurance service. If you could also offer a long lasting, beautifying service, that brings customers back to you on an annual basis, you would endear them to you forever!